To achieve universal health coverage and the future we want by 2030, leaders will gather in Kazakhstan from 25-26 October to renew their commitment to strong primary health care in every country.
This conversation is too important to be contained to one meeting. Use this toolkit to call for health systems that finally put people first.
Share what primary health care means to you
HASHTAGS
#PrimaryHealthCare
#HealthForAll
#Astana2018
SOCIAL MEDIA TIPS
Include visuals to strengthen your message.
Tag partners to give credit & boost engagement.
Add a simple ask to retweet, learn more or take action.
Link back to this toolkit: PHCToolkit.org
PROFILE FRAME
Use our Twibbon campaign to add a frame to your Twitter or Facebook profile picture and support Health For All in Astana.
Dear World Leaders:
I Support #HealthForAll. You should too.
Send a message to leaders gathering at #Astana2018: No one can be left behind.
GRAPHICS & GIFS
Share these graphics & GIFs with your social media networks to highlight why #PrimaryHealthCare matters. Each image is paired with a suggested message that you can personalize and update before posting.
Click links below images to post to twitter or facebook; or download images to share on other platforms
When half the world’s population lacks access to essential health services & 100 million people are driven into poverty paying for health each year, there is no time to lose in the fight for #HealthForAll. We must act now. www.PHCtoolkit.org
Whether you are a few days old, a teenager, a working adult, or reaching your older years, strong #PrimaryHealthCare can address the vast majority of your health needs across your lifetime. Join the conversation: www.PHCtoolkit.org #HealthForAll
Reminder: #PrimaryHealthCare is not just about visits to a health centre. It is about creating healthy environments to live in, helping people take ownership of their health & building systems that everyone, everywhere, can rely on. #HealthForAll
Health is a human right, no matter your gender, race, religion, sexual orientation, age or citizenship. Strong #PrimaryHealthCare ensures every community can get the health services they need, without discrimination or financial hardship. #HealthForAll.
We are more likely to achieve universal health coverage than ever before. To succeed, we need strong #PrimaryHealthCare that is: trusted ❤️ + affordable 💰 + close to home 🏡 for everyone. #HealthForAll
SUGGESTED POSTS
Strong #PrimaryHealthCare is the foundation of health systems that put people first, address diverse health needs & leave no one behind. Use these messages—pairing with graphics & partner content of your choice—to show your support.
Click BUTTONS TO POST TO TWITTER; copy & paste messages to post to Facebook and other platforms.
PUT PEOPLE FIRST
As a community’s first & main contact with the health system, #PrimaryHealthCare must deliver health services people say they need, rather than services someone else decides they should have. Add your voice: www.PHCtoolkit.org #HealthForAll
Strong #PrimaryHealthCare is all about ensuring everyone can get the right care, at the right time, right in their community. Sound like common sense? That’s because it is. #HealthForAll
Whether you are a few days old, a teenager, a working adult, or reaching your older years, strong #PrimaryHealthCare can address the vast majority of your health needs across your lifetime. #HealthForAll Join the conversation: www.PHCtoolkit.org
Reminder: #PrimaryHealthCare is not just about visits to a health centre. It is about creating healthy environments to live in, helping people take ownership of their health & building systems that everyone, everywhere, can rely on. #HealthForAll
When health systems fail, societies cannot reach their full potential. But when people have access to quality, affordable #PrimaryHealthCare, families are healthier, children can stay in school & adults can contribute to society. www.PHCtoolkit.org
Well-trained, well-paid health workers are the backbone of strong #PrimaryHealthCare. As sources of trusted care for millions of people, their voices & perspectives must be prioritized in the #HealthForAll movement. Join the conversation: www.PHCtoolkit.org
ADDRESS DIVERSE HEALTH NEEDS
Ensuring strong #PrimaryHealthCare in every community is crucial for addressing today’s biggest global health challenges, from rising inequality & risk of pandemics, to threats accelerated by climate change. Let’s work together for #HealthForAll.
When disease or disaster strike, our health systems must be ready. Often, this isn’t the case. Strong #PrimaryHealthCare can help prevent, detect & respond to health threats, saving lives and livelihoods along the way. www.PHCtoolkit.org #HealthForAll
In 2018, no one should die from a preventable infectious disease. By ensuring #PrimaryHealthCare delivers life-saving vaccines & quality medicines to all, we can make these diseases history. Now is the time to demand #HealthForAll, everywhere.
With consistent, quality care, many NCDs are preventable, manageable or treatable. Too often, weak #PrimaryHealthCare systems are not equipped to keep people healthy across their lifetime. A successful #HealthForAll agenda includes creating plans to #BeatNCDs in every country.
1 in 4 of us will suffer from a mental illness at some point in our life. Far fewer will seek or find treatment. Strong #PrimaryHealthCare helps fight stigma & myths around #MentalHealth at the community-level, while bringing quality, affordable care within everyone’s reach.
In a world where conflict and displacement are on the rise, it is unacceptable that anyone fleeing war or disaster could be denied the health care they need. Refugees, migrants & internally displaced persons must be protected & prioritized. #HealthForAll. www.PHCtoolkit.org
When a child gets sick, no parent should have to worry about whether they can access or afford quality care. Strong #PrimaryHealthCare helps protect children everywhere from disease & ill health—but only if countries ⬆️ investments & action for #HealthForAll.
Getting information or health care should not cost anyone their savings, safety or dignity. Strong #PrimaryHealthCare ensures everyone can access a range of #SRHR services in their community, from modern contraception to routine blood tests to maternal health services.
LEAVE NO ONE BEHIND
We are more likely to achieve universal health coverage than ever before. To succeed, we need strong #PrimaryHealthCare that is: trusted ❤️ + affordable 💰 + close to home 🏡 for everyone. #HealthForAll
Health is a human right, no matter your gender, race, religion, sexual orientation, age or citizenship. Strong #PrimaryHealthCare ensures every community can get the health services they need, without discrimination or financial hardship. #HealthForAll.
FACTS: girls & women:
Bear the greatest burden in almost every disease & disaster
Represent the majority of educators, health workers & caretakers worldwide
Have the right to strong, affordable #PrimaryHealthCare that puts their needs & experiences first.
When half the world’s population lacks access to essential health services & 100 million people are driven into poverty paying for health each year, there is no time to lose in the fight for #HealthForAll. We must act now. Add your voice: www.PHCtoolkit.org
Every country, rich or poor, can invest more & smarter to reach all people with strong #PrimaryHealthCare, leaving no one behind. The cost of inaction is simply too great.
#PrimaryHealthCare is one of the most equitable, efficient & effective strategies to achieve universal health coverage & the health-related @GlobalGoals. But too often, it is the most overlooked & under-resourced part of a country’s health system. It is time to walk the talk.
40 years ago, leaders declared #PrimaryHealthCare a moral & strategic investment in #HealthForAll and the future we want. Now more than ever, we know this to be true. The question is: when will leaders follow through? #Astana2018
Today, leaders have the power to take #HealthForAll from rallying cry to reality. Progress depends on political action to strengthen #PrimaryHealthCare on the road universal health coverage, starting with those who need it most. #Astana2018
#ASTANA2018 CHAMPION RELAY
Every weekday before #Astana2018, leaders will share a 3+ post Twitter thread on why they support #PrimaryHealthCare & what we must do to achieve #HealthForAll.
CLICK HYPERLINKED NAMES TO VIEW POSTS & Retweet your Favorites. NEW CHAMPIONS TO BE REVEALED EACH WEEK.
1 Oct
WHO Director-General
2 Oct
UNICEF Executive Director
3 Oct
Kazakhstan Minister of Health
4 Oct
5 Oct
UHC2030 Co-Chair; Amref CEO
8 Oct
President/CEO, Women Deliver
9 Oct
CEO, Last Mile Health
10 Oct
CEO, World Obesity Federation
11 Oct
12 Oct
Oct 15
Oct 16
Oct 18
Oct 19
22 Oct
CEO, Gavi
23 Oct
Co-Chair, High-Level Commission on NCDs
24 Oct
Founder, Young Beninese LeaderS Association
24 Oct
President, World Bank Group
25 Oct
Co-Chair, Bill & Melinda Gates Foundation
26 Oct: Last Day of Relay
WHO, UNICEF & Kazakh Ministry of Health
PARTNER CONTENT
This section will continue to be updated as more content becomes available. Please click on the content to download or view.
Around the world, 7,000 newborns die every day. Sign the petition above to raise your voice and demand affordable, quality health care for every mother and newborn. #HealthForAll
Pantelis speaks of his experience with the new primary health care unit close to his home, where he is now registered to receive care.
What are the Vital Signs of your country’s #PrimaryHealthCare system? Learn why primary health care measurement matters for improvement and achieving #HealthForAll www.improvingphc.org/vital-signs-profiles. TWEET NOW
Achieving #HealthForAll requires measuring what matters, starting with #PrimaryHealthCare. Learn how @ImprovingPHC is turning data into action ➡ www.improvingphc.org/engage. TWEET NOW
Read the full Vital Signs report here.
Globally, 1 in 20 people still lacks access to essential health services that could be delivered at a local clinic instead of a hospital.
The Gates Foundation asks, why does investing in primary health care matter?
Primary health care can cover the vast majority of a person’s health needs across their lifetime.
In too many countries, patients are picking up the bill for #PrimaryHealthCare. Services must be free at the point of use. Improved investment in #PHC4UHC is needed #Astana2018
Over a billion people will face financial hardship due to growing out-of-pocket health payments. Increased government spending on #PrimaryHealthCare is needed to reduce this burden #PHC4UHC
“Health is not a consumer good, but a universal right: let us unite our efforts so that health services are available to all. #HealthForAll”
-Pope Francis
Retweet Now
In 1978, a pivotal conference was held in Almaty, Kazakhstan, bringing together health experts and world leaders to commit to health for all. The Declaration of Alma-Ata, endorsed at that conference, formed the foundation for the last 40 years of global primary health care efforts. This October, the world will reunite to reinvigorate and recommit to primary health care. The Global Conference will endorse a new declaration which emphasizes the critical role of primary health care around the world, refocusing efforts to ensure that everyone everywhere is able to enjoy the highest attainable standard of health.